Pretty soon they'll be sending these albums out like spam or better yet like ads in the old school mail. Let's see, here's something about gutters, a few catalogues, and ah yes, the new McCartney album.
Poor old media. Not even a free CD will help their subscriptions.
What they really need to do is have some kind of crappy reality TV show where the newspaper picks a lucky winner who gets to remix Beatles masters with Paul and George Martin.