It was like a count down to a space launch the Beatles on Ed sullivan! They were the newest thing and when they started to play and shake their long hair we went wild! Singing along to the songs! Stunning, mezmorizing, breath taking, just a few of the descriptive words for their performance!!!! Beatlemania was a merchandising blitz ready? We bought their bubble gum cards, lunch pails, boots, records, magazines, they were on sat morning cartoons, Every AM radio stations top 10 rotation had at least 5 Beatle songs therefore you could literly scan all the pop am stations and hear "Beatle" music 24hrs a day!!! They were in "Life, Time " magazine on all the newspapers! Communication was very narrow in the early 60s. No 500 stations, not many magazines, no "FM" radio, no computers, just Black and white tv and AM radio They saturated the media that was very narrow! Beatlemania struck North America and it was all every teen and parent were talking about!!