Nock up a Beatle article, stick a photo on the front and sell 10,000 more issues. Nice summer bonuses all-round for the Mojo people and everybody is happy.
Well...
A Paul McCartney interview, a Beatles song top 101 (compiled by Oasis, Yoko Ono, Brian Wilson, The Byrds, Ozzy, RHCP, U2 and many others), a free CD with cover versions of every song on the Revolver album AND a big Beatles poster on thick paper for less that 4 pounds? Not exactly a cheap and easy way to cash in...