The Bookseller
8-5-2011
McCartney contributes to veggie cookbook
Kyle Books is linking up with ex-Beatle Paul McCartney’s Meat Free Mondays endeavour with a new recipe book which aims to encourage readers to go vegetarian one day a week.The proceeds from The Meat Free Monday Cookbook will go to the not-for-profit campaign, which is celebrating its second anniversary this year. Set up by the ex-Beatle and his daughters—fashion designer Stella and photographer Mary—Meat Free Monday encourages people to go “meat-free” at least one day a week in order to reduce their impact on the environment, improve their health and save money. According to UN figures, meat production is responsible for 18% of global carbon emissions.
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