And what are our thoughts on the broadcast?
Found this:
Beatles' performance 'criticised in UK'
Beamed around the world in a broadcasting landmark, the 1967 Beatles performance of All You Need Is Love for the first live trans-Atlantic satellite transmission was regarded as a defining cultural moment in Britain... except by the viewers.
The Fab Four - Paul McCartney, John Lennon, George Harrison and Ringo Starr - played to an estimated audience of 300 million who watched the band during the broadcast, which included contributions from around the world.
But newly released documents revealed some viewers considered the Beatles unworthy of representing Britain in the show, the Sunday Telegraph newspaper reported.
The band, who wrote the song All You Need Is Love for the broadcast, appeared alongside opera singer Maria Callas and artist Pablo Picasso on the "Our World" broadcast in June 1967.
A log of viewer comments to the BBC, which screened the program in Britain, released under Freedom of Information laws, shows Britain's segment was heavily criticised.
"Have we nothing better to offer? Surely this isn't the image of what we are like. What a dreadful impression they must have given the rest of the world," one comment read, the newspaper reported.
Another viewer, impressed by contributions from elsewhere, said "after all the culture ... shown by the other countries, the Beatles were the absolute dregs".
"We did not do ourselves justice," another viewer commented.
footage of a tram yard in Melbourne, an Alberta ranch and Tokyo's subway network.
Comments from viewers were not passed to the band's management, the newspaper reported. Instead, the BBC told the Beatles their performance had been well-received.
One of the viewers actually preferred to watch footage of a tram yard in Melbourne, and Tokyo's subway being built rather than a world-wide message of peace and love! Maybe the problem is that you often don't realise history is being made when it's actually happening right in front of your nose in - black and white!
Some viewers no doubt thought the contribution submitted by the UK was simply footage of a gang of drugged up hippies playing their dreadful music! Just listen to some of the comments made during The Beatles' 1969 roof-top performance and you'll get an idea of just how square some people were back in the Sixties (although some people probably still are today of course)!
I think the historical importance of the Our World broadcast and The Beatles' contribution is there for all to see now - The Beatles got what it was all about - love is all you need.
However, the Our World project manager, Aubrey Singer, had this to say about The Beatles' participation:
"That took 90 phone calls, to get the bloody Beatles to participate. They were just so obdurate. Is that the word I want? They didn't feel it was important to them. Thank God we got 'em, because we needed something like that to lift the whole thing."So HE was clearly impressed by their contribution!
Here is a list of some of the other highlights from Our World TV broadcasr:
Canada's Canadian Broadcasting Corporation had Marshall McLuhan being interviewed in a Toronto T.V. control room.
The United States' segment about the Glassboro, New Jersey, conference between American president Lyndon Johnson and Soviet premier Alexey Kosygin. Since Our World insisted that no politicians be shown, only the house where the conference was being held was televised. The National Educational Television's (NET) Dick McCutcheon ended up talking about the impact of the new television technology on a global scale.
The show switched back to Canada - segments that were beamed worldwide were from a Ghost Lake, Alberta ranch, showing a rancher, and his cutting horse, cutting out a herd of cattle. The last Canadian segment was from Kitsilano Beach, located in Vancouver, British Columbia's Point Grey district.
The program shifted continents to Asia, with Tokyo, Japan being the next segment - they showed the construction of the Tokyo Subway system.
The equator was crossed for the first time in the program when it switched to the Australian contribution - their segment dealt with Trams leaving the Hammer Street Depot in Melbourne with Australian Broadcasting Corporation's Brian King explaining that sunrise was many hours away as it was winter there. A scientific segment, later on in the broadcast, was also included that dealt with the Parkes Observatory tracking a deep space object.
