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Author Topic: Tribal Düsseldorf, Steinway & Sons commemorates Bed-In by John Lennon  (Read 354 times)

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DDB commemorates Bed-In by John Lennon
March 26, 2012

DDB Tribal Düsseldorf, Steinway & Sons and Hilton are recalling the legendary Bed-In by John Lennon and Yoko Ono at the Hilton Hotel in Amsterdam with the event "Piano for Peace." The same hotel, the same room, in the middle of the room an impressive white grand piano from the Imagine Series Limited Edition by Steinway & Sons.The microsite  http://www.pianoforpeace.com/  connects the scene with the web community. With the computer keyboard of every Internet-enabled computer, people can play the piano from anywhere in the world with a custom built robot arm and send their own personal musical message of peace. From March 23 to 25, musical pieces can be recorded on the microsite and uploaded together with an optional photo. On March 26, the anniversary of the Bed-in, the songs will be played on the approx. 90,000 euros priced special edition piano, while the image of the respective pianist will appear on a screen above the historical bed. The pieces played will be documented on the microsite and be available after the event.

Life is what happens when your busy making other plans. John Lennon


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