Ivor Arbiter (1929-2005) was a UK-based designer, manufacturer, distributor, and retailer of drums.
In the late 1950's, Arbiter opened the legendary Drum City on Shaftesbury Avenue in the middle of London's music center. In 1962, a relatively obscure young man named Ringo Starr came to Drum City with his manager, Brian Epstein, in order to replace his well-worn set of drums. Dave Martin, a salesman at Music City, talked up the Drum City-exclusive Ludwig Drums to Ringo. Ringo fell in love with the new Black Oyster Pearl drum finish and when he learned that it was only available on Ludwig Drums, he was sold.
There was one catch, however, as Ringo insisted that a large Ludwig logo be printed across the bass drum head. At that time Ludwig did not put logos on its drumheads. Epstein quickly countered that the band was called