For the people that thought he was selling out by doing the Superbowl, this should get in their craw:
SHOCK TURNAROUND AS McCARTNEY GOES COMMERCIAL #1687 Mar 07, 2005 Source: contactmusic.com Updated: Mar 07, 2005 11:17 AM
SHOCK TURNAROUND AS McCARTNEY GOES COMMERCIAL Former BEATLE SIR PAUL McCARTNEY has changed his mind about his music being used in commercials - and authorised the use of 20 of his hits in TV adverts. McCartney slammed the use of Beatle song REVOLUTION in a NIKE advertisement several years ago, claiming it "cheapened the song".
But the ex-WINGS frontman has changed his tune, announcing that a sampler of 20 post-Beatle songs, including JET, LIVE AND LET DIE and SILLY LOVE SONGS is to be sent to advertising companies immediately.
Sir Paul explains, "The magic of music is something which unites all people, young, old, artistic and corporate.
"We aim to bring the magic of music to the world while at the same time maintaining the integrity of the music."
To quote John Lennon, "it doesn't matter much to me..."
I'd personally enjoy hearing his music in commercials... On one note, it'd be nice hearing is stuff on TV while watching it... Can't really get enough Macca, can you?
On a second note, it's great publicity to get people into their music! I've noted countless times that I've gotten into bands or gotten curious and bought an album because of a song i heard in a commercial...
I guaruntee at least one person will ask, "what is that song in that commercial??" in curiousity...
There's certainly some ad music out there. I'm sure he won't have them washing powder ads. Surely he's not doing for the money. Maybe he thinks a few well placed songs on ads with a bit cred will expose a new generation to Wings music.
I am presuming that his motive is not money (although, I am sure he will not refuse the royalty cheques) but to gain continued public exposure and keep his music in the public consciousness.
You're on a roll, Magic Al. Here in the States, its happening all the time. The Clash, The Frickin' Clash of all people are selling cars, so is Led Zeppelin, Aerosmith, and my favorite song of all time "Monkey Man" by the Stones was used for a Victoria's Secret ad. Yinks. All the old rebels are cashing in. The Stones got something like $27 Million for 'Start Me Up' when Bill Gates used it.
I can see it now,,,,'Live And Let Die' playing in the background when a fat guy in a suit comes out and starts talking,,,,,'Here at James funeral home,,,we pride ourselves,,,'.