People get into music through commercials.  Great example of this is "The Weight"  by The Band, which is currently featured in a Cingular ad (which totally misuses the song in an excuse to get in played during a driving sequence....again).  Anyways I put that song on in the backround at a party today and no less than 4 people said "I love this song, its in the cingular ad"  so based on that its a good thing, but its sometimes nice to think you know all this music no one else listens to, and then it sucks to have it revealed to the world in a Toyota ad

I think they are trying to appeal to the children of the 60s and 70s. Let's see, why don't we put a familiar Zeppelin song in the background while a Cadillac is driving around a mountain. Maybe its an association kind of thing. You can make a Cadillac, which has typically been an older man's car, and make it cool because Zeppelin makes it cool.

Yeah, they're totally trying to make that association. I don't care if Paul uses his music in this way. He'd NEVER do it with the Beatles music. Obviously he doesn't hold his solo music as close to his heart as he does his Beatles music. Even he knows how special that was.
Anyway, I think MOST people discover this music on their own. There were no bands doing commercial ads when I was a kid that I remember, (except that take off on Marley's One Love) yet everyone I knew got turned on to classic music in one way or another. I don't think commercials are that crucial in getting younger generations into music that is timeless. How do people discover the Beatles, Floyd, or any other band that does NOT allow their music to be played in commercials? They always do discover them though don't they?

BTW, what other bands DO NOT let their music be used in commercials?? I'm having a hard time thinking of any.

Clapton is all over the place these days.

mccartneys always been commercial.come on admit it.....there was a time he didn't sell but he has always been so.

I'd rather hear Macca than have to listen to 'Rock and Roll' by Zeppelin in any form, or any of the other beaten-to-death riffs ever again. Plus, a Billion dollars just doesn't go as far as it used to.

agreed i don't listen to zep.at all.over rated and played.but the food for thought was paulies commercialism.i would like you opinion....i think none of the others had commercial appeal.or am i wrong???

Quoted from pc31

agreed i don't listen to zep.at all.over rated and played.but the food for thought was paulies commercialism.i would like you opinion....i think none of the others had commercial appeal.or am i wrong???

The advertisers must think they (artists) have the commercial appeal. They are trying to hit a nerve with the people that listen to 'Classic Rock' all the time or are at the end of the Baby Boomer scale. There is a part of your brain that recognizes the riff to 'Should I Stay or Should I Go', even if the commercial doesn't have any other part of the song, same thing with Plant's wailing in 'Rock and Roll', and that's what they're going for. Not quite subliminal since its out there, but the next closest thing. If I hear 'Sweet Emotion' by Aerosmith one more time, I'm taking hostages.

Quoted from juniorsfarm

I think they are trying to appeal to the children of the 60s and 70s. Let's see, why don't we put a familiar Zeppelin song in the background while a Cadillac is driving around a mountain. Maybe its an association kind of thing. You can make a Cadillac, which has typically been an older man's car, and make it cool because Zeppelin makes it cool.

A lot of people would have never heard of Nick Drake if it wasn't for the Volkswagon commercial.

Whether we like it or not, for today, television is the medium. We here reading this are a bunch of music lovers - we buy CD, SACD, DVD-A, LPs, etc. etc. But any artist, whether poor or rich wants to keep reaching a new audience. Today, for artists over 25, that audience watches TV, and TV is all about advertising.

I thought that some members might be interested in the following.


Elvis: Blue Suede Shoes (Mac Blue, Apple computers); Cream: White Room (Mac White, Apple computers); Rolling Stones: She’s A Rainbow (Imac Colours, Apple computers); Otis Redding: Love Man (Aqua, Archers); Blondie: One Way Or Another (Baileys)/ Atomic (Vauxhall); Diana Ross and the Supremes: You Can’t Hurry Love (Citreon); Beach Boys: Hang On To Your Ego (Gap)/ In My Room (Hyundai); Kinks: Picture Book (HP); Chris Isaak: Wicked Game (Jaguar); Jackie Wilson: The Who Who Song (KFC); Junior Walker and the All Stars: Roadrunner (KFC); Janis Joplin: Mercedes Benz (Mercedes Benz); Jimi Hendrix: All Along The Watchtower (Renault); Cliff Richard: Summer Holiday (Renault); and Chet Baker: Let’s Get Lost (Tesco).

Levi jeans seem to be the leader in this practice. Here are some of the records that they have used: Bad Company: Can’t Get Enough of Your Love; Johnny Cash: Ring of Fire; The Clash: Should I Stay or Should I Go; Eddie Cochran: C’Mon Everybody; Sam Cooke: Wonderful World; Steve Miller: The Joker; Percy Sledge: When A Man Loves A Woman; B.B. King: Ain’t Nobody Home; Dinah Washington: Mad About The Boy; Muddy Waters: Mannish Boy; Marvin Gaye: Heard It Through The Grapevine; Louis Armstrong: What A Wonderful World; Ben E. King: Stand By Me; and T Rex: 20th Century Boy.

And I haven't even mentioned the use of Handel, Mozart, Beethoven and Bach (which, to my surprise, no-one seems to object to, at all).

I love that to appeal to baby boomers they play all this awesome classic rock and to appeal to gen x'ers they play the Muppets mahna mahna song. I think that speaks volumes about the difference in generations...got my attention though!

you forgot the fendermen on levis.....

there is a great rendition of when i'm 64 on some insurance commercial by none other than julian lennon........

Quoted from MagicAlex

I thought that some members might be interested in the following.


Elvis: Blue Suede Shoes (Mac Blue, Apple computers); Cream: White Room (Mac White, Apple computers); Rolling Stones: She’s A Rainbow (Imac Colours, Apple computers); Otis Redding: Love Man (Aqua, Archers); Blondie: One Way Or Another (Baileys)/ Atomic (Vauxhall); Diana Ross and the Supremes: You Can’t Hurry Love (Citreon); Beach Boys: Hang On To Your Ego (Gap)/ In My Room (Hyundai); Kinks: Picture Book (HP); Chris Isaak: Wicked Game (Jaguar); Jackie Wilson: The Who Who Song (KFC); Junior Walker and the All Stars: Roadrunner (KFC); Janis Joplin: Mercedes Benz (Mercedes Benz); Jimi Hendrix: All Along The Watchtower (Renault); Cliff Richard: Summer Holiday (Renault); and Chet Baker: Let’s Get Lost (Tesco).

Levi jeans seem to be the leader in this practice. Here are some of the records that they have used: Bad Company: Can’t Get Enough of Your Love; Johnny Cash: Ring of Fire; The Clash: Should I Stay or Should I Go; Eddie Cochran: C’Mon Everybody; Sam Cooke: Wonderful World; Steve Miller: The Joker; Percy Sledge: When A Man Loves A Woman; B.B. King: Ain’t Nobody Home; Dinah Washington: Mad About The Boy; Muddy Waters: Mannish Boy; Marvin Gaye: Heard It Through The Grapevine; Louis Armstrong: What A Wonderful World; Ben E. King: Stand By Me; and T Rex: 20th Century Boy.

And I haven't even mentioned the use of Handel, Mozart, Beethoven and Bach (which, to my surprise, no-one seems to object to, at all).

You forgot Wonderful Tonight by Clapton. Which if I hear one more time, I may put my foot through the t.v. His After Midnight beer commercials were equally annoying. Sometimes I think it backfires.