John Lennon has inspired a new ice-cream flavour at Ben & Jerry's.
'Imagine Whirled Peace is a toffee, cookies and fudge flavour and has peace signs whirled through it.
At the Ben & Jerry's site, they say "When Ben & Jerry's wanted to talk about peace, we couldn't think of a better person to exemplify the message than John Lennon. Through his art and lyrics he imagined a world without war and asked us all to 'Give Peace a Chance'. We hope this whirly mixture of toffee cookies and fudge peace signs enlightens your bellies and souls and makes you ask what you can do to promote peace in your lives".
But beware. That peace fudge might create war with your stomach. The ice-cream comes with the warning "The Fudge Peace Sign Pieces Are Manufactured On Equipment That Also Processes Peanuts And Tree Nuts".
Lennon's signature appears on the carton, so we can only assume that he has approved of this marketing campaign from the grave.
Imagine "Whirled" Peace. Uh huh. World peace through ice cream. Brilliant idea Yoko. Although, I liked the sitting in a bag idea better though. Nothing tops that.
I thought this was an interesting take on the whole Ben and Jerry's empire:
Ben And Jerry's Ice Cream And John Lennon: Together At Last! By Mariana McConnell: 2008-03-02 20:07:11
Ben And Jerry's Ice Cream And John Lennon: Together At Last! John Lennon can add “inspiration for ice cream flavor” to his quite lengthy posthumous resume as Ben and Jerry’s, purveyors of the finest “give yourself a heart attack – naturally” ice cream, have honored Lennon his own flavor – complete with signature printed on the carton so you know it's authentic.
Imagine Whirled Peace is “a toffee, cookies and fudge flavor and has peace signs whirled through it,” quotes Music News. World Peace through shared obesity! You know that’s what John Lennon was ultimately gunning for when he wrote all those anti-war tunes. While the pint promulgates peacenik propaganda, it also advises that the fudge-y Peace Signs, um, whirled therein are dangerous to those with nut allergies – whoever those freaks are.
Ben and Jerry’s has made a mint exploiting Baby Boomer nostalgia by naming their ridiculously high calorie frozen treats after rock stars and personalities leftover from the Sixties: Cherry Garcia, Wavey Gravy, Willie Nelson’s Peach Cobbler, and of course, Phish Food (okay, not just Baby Boomer nostalgia). Though Lennon won’t be around to sample his new product, Ben and Jerry’s will certainly clean up using his name for marketing. Now, if only Sean Lennon could harness the power of the Lennon name and produce a record worth a damn. There will probably be John Lennon brand chewing gum before that happens, though. Hell, I’d chew it. Anything to make Yoko Ono that much richer.
I saw this the other day in the store and I couldn't... couldn't buy it. Not even for John.
Sorry, Yoko.
All you've got to do is choose love. That's how I live it now. I learned a long time ago, I can feed the birds in my garden. I can't feed them all. -- Ringo Starr, Rolling Stone magazine, May 2007
For all I know, Ringo might be a yogi disguised as a drummer! - George Harrison
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