speaking of beatles innovations... just thought of another one
-
even though it failed - wasn't the whole apple corp. thing an innovation?
-
-
that's really common now. especially in rap- where the artist starts their own label that also has other artists, a clothing line, other nonmusic products etc etc
-
(such as how the beatles started their own label for their music - [with a parent company] - that also had other artists, an electronics division, film division etc)