Yeah, but from what I gathered..Epstein tried desperately to get copyright on all merchandise..including Lunchboxes etc etc..so the credibility was only kept through mismanagement.
Edit - thats what you are saying..I think.. oops. :
Yes, it allowed the Beatles to have their cake and eat it too. (Or should I say lunchbox.) Which is the ultimate problem for the Beatles who preached love, peace and avoiding the pitfalls of materialism, yet in private seemed to thrive on those material satisfactions. John and Paul "wrote swimming pools." Even George, God love him, was into expensive sports cars.
I love All things must pass, but I have to admit that one song has one of the worst self-righteous lyrics I've ever heard:
"The Pope owns 51% of General Motors/on the stock exchange is the only he's qualified to quote us."
That ain't exactly the Clash and a little disingenuous from a guy tooling around the grounds in a Maserati while the hari krishnas are chanting in the gate house.
But in the ultimate sense, the Beatles problem is our problem. How can we reconcile a spiritual need with the overwhelming burden of materialism that western culture is grounded in. Need, need, need, need, need, need . . . .