When first hearing about it, I thought it was a shameless Cash in.
Ever noticed how shallow the official Beatles Website is??..
Instead of it being a showcase for the new 'Money-Making' schemes, it should include in-depth stories and information..and not just the 'No 1's' ..
I changed my opinion on The Yellow Submarine book, as the original song was aimed at Children, and so it makes a great new avenue in the context of the aims.