Virgin Megastores are teaming with Signatures Network Inc. to help celebrate the Beatles by creating Beatles Boutiques in all of the chain's U.S. stores. Starting today, the British-born brand will offer a comprehensive collection of Beatles apparel, accessories, books, CDs and DVDs in specially designed mini-stores inside all the Virgin Megastores. Virgin Megastores will be one of the first retailers to offer the largest collection of Beatles-themed products under one roof.
"As the premier entertainment lifestyle retailer, Virgin Megastores are the perfect home for a complete Beatles Boutique that will offer exclusive fashion items and Beatles-themed products, as well as a deep collection of music and DVDs," explains Maureen Ferguson Lewis, Divisional Merchandise Manager, Virgin Entertainment Group. "Since the Beatles are one of the most
recognized brands in the world, we are confident our customers will respond enthusiastically to the dynamic presentation of our Beatles Boutiques."
Each Virgin Megastore has dedicated prime real estate to create the Beatles Boutiques. The mini-shops will include exclusive fashion items from vendors such as Junkfood, Trunk Ltd., and Signatures. The Boutiques will also house the largest collection of Beatles hats, bags, lunchboxes, glassware, posters, buttons, stationery, books, CDs and DVDs.
